Zesdaagse

⏤ Branding


From 13 until 18 November all eyes of cycling fans in Belgium will be on the mythical Kuipke for the 78th edition of the Lotto Six Days of Flanders-Ghent. For full six days the world’s best riders in the six-day circuit will battle to succeed.

The identity is based on the cycling circuit. Fun facts are used to express the vibe and the atmosphere around "Zesdaagse".

In collaboration with: Hannah Demuyt, Fieke Clinckemalie, Carmen Van Roij

Let’s: work together 🤝 Create great stuff 🎨 Get some drinks ☕️ Eat pizza 4 formaggi 🍕 Vito’s catmom 🐱 Stay metal 🤟